When working as a lead generator, lead broker or lead aggregator, it is extremely important to verify the leads being purchased and/or sold. As in most industries, fraud is a big problem. Some lead generators and lead sellers will attempt to sell leads that were generated illegally or considered to be fake leads.
There are multiple lead verification and lead scoring services available to help eliminate the bad leads while accessing the quality of good leads. Lead Verification is typically performed on one or more of the fields for any given lead. Common verifications types include Phone Verification, Email Verification, USPS Address Verification, Name Verification as well as IP Address Verification.
Depending of the verification method selected, the information is sent to our 3rd party online verification system, who will analyze the lead and report back whether the lead passed verification. Lead scoring has more features which allow you to specify the quality score the lead must meet in order to pass validation.
With Lead Capsule, users may verify leads as they are posted in to the system via their lead Vendors / Sources. Our system will ensure the lead is real and provide a reject notice otherwise. Users may also setup real-time verification to occur prior to selling leads to their Clients. This ensures the highest quality of leads for your most important lead buyers.