Overview
Lead Capsule's Email Campaign Manager allows you to send out messages at specific times, to your leads, or after a specified period of time from a lead's creation date. The Email messages provide robust tools to filter down to the specific leads you would like a message to be sent to and when to send it. This allows you to create customized Email drip campaigns.
Key Benefits
- Vertical Based Email Campaigns - Configure different Email campaigns for different verticals in your system
- Control Start and End Dates - Easily control when your campaigns start and end.
- Customized Send Intervals - Setup a single, or multiple, Email messages to go out at specific intervals. Messages can be configured to send out minutes, hours, days,weeks or even years later from:
- the campaign start date
- the lead creation date
- the previous message
- HTML Messages - Send fully customized HTML messages to your leads. Add in pictures and links with the click of a button. Use dynamic lead information to personalize the message with the lead's first and last names, or any information from the lead.
- Control who receives your message - Easily control which leads receive which Email. Options include:
- Min or max times sold
- Min or max times rejected
- Min or max age of lead
- Lead source
- Lead status
- Leads sold to a specific client or client campaign
- Leads purchased from a specific vendor or vendor campaign
- Advanced Filtering - Configured advanced filters on each message based on any field definition in the vertical. For example: Configure one message to go out to all leads in California and another to all leads in Florida.
- Opt Out - Provide your Email recipients with a way to unsubscribe from your Email campaign with a click of their mouse. Include your company mailing address for snail mail opt out to stay CAN-SPAM compliant.
- Opt Out Reasons - Create your own opt out reasons, for the Email recipient to choose from, when opting out. Email recipients can even leave you a personalized comment for why they unsubscribed.
- Email Campaign Statistic - Lead Capsule provides statistics on how your Email campaigns are performing.
- Track Opens - Track how many people opened your Email messages
- Track Clicks - Track how many people clicked links in your Email messages.
- Track Opt Out - Track how many people have opted out of your Email campaigns, the reason, and which message they opted out from.
Screenshots
Email Campaigns and Campaign Messages
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Email Campaigns and Opt Out Reasons
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Edit Email Campaign
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Edit Campaign Message - General
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Edit Campaign Message - Sources
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Edit Campaign Message - Filter
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Edit Opt Out Reason
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Opt Out Form
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